Brand BIMBI FELICI

We immediately thought that the first thing you have to see is yellow, a young color which illuminates and plays with our fantasy. Yellow means sun, summer, gold, optimism, availability, altruism, freshness… we wanted a brand that remembers the happiness of children with open hands, the capital letter B and the F together are a way to compose a recognizable logo, a kind of mascot. Then, we thought about a shading, like a double of itself… “me/you”, singular/plural, one/many… so, a line of items, this of “bimbi-felici”, marked by gaudy colors, leaving room for fantasies and that includes the joy and carefreeness that only children bring with them.